Nudging B2B Buyers: Behavioral Science for Growth w/ Nancy Harhut
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Nudging B2B Buyers: Behavioral Science for Growth w/ Nancy Harhut

Dreamdata • 90 views • Streamed live on Mar 17, 2025

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B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.

So how can B2B marketers use behavioral science to nudge buyers in the right direction?

In this exclusive live interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore:

- The Science Behind B2B decision-making and why buyers rely on instinct more than they realize
- How to apply proven nudges to improve email response rates, content engagement, and sales funnel conversions
- The behavioral triggers that reduce friction and accelerate deals
- Common mistakes marketers make when using behavioral tactics and how to avoid them

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