I Might Have to Delete This 👀… The Truth About Dr. Barbara Sturm

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In today’s Behind the Beauty, we’re talking about Dr. Barbara Sturm...again.

A brand that’s become synonymous with luxury skincare, celebrity facials, and “anti-inflammatory” everything… but also one that’s sparked a lot of debate over the years.

From her early career in orthopaedics and involvement in experimental treatments, to the rise of her skincare empire and celebrity clientele, how did Dr. Sturm became one of the most talked-about names in beauty?

But theres another side to this Dr and the story she likes to tell.

The contradictions in her origin story, the controversy around platelet-rich plasma treatments, invention claims, the messaging around inflammation, sunscreen, and ingredients… and why so many dermatologists and skincare professionals have pushed back on some of her claims.

And whilst i'm not here to tear someone down or question their credentials, it’s important we look at the full picture. Especially when they're charging you nearly £300 for a basic serum.



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