Adrian Ramsay: The Emotional Floor Plan

The Emotional Floor Plan

A house can look perfect on paper and still feel completely wrong.

What people are really searching for is rarely just a better building.

In this episode of Internal Momentum, Ben sits down with Adrian Ramsay, Adrian Design Director at 22 International, to unpack the deeper emotional logic behind the spaces people long for and the stories they are really trying to live inside.

Adrian shares how his work goes far beyond rooms, budgets, and finishes. He explains how memory, safety, identity, childhood experiences, and even the feeling of the land itself shape the homes people are drawn to, often before they can explain why.

Ben and Adrian explore emotional floor plans, land whispering, masculine and feminine priorities in design, the objects and spaces people attach meaning to, and why a dream home is often less about status than it is about comfort, belonging, and the quiet stories people want to carry forward.

The deeper layer is what gets revealed when someone starts talking about what they love. This conversation moves into memory, trauma, nostalgia, identity, and the surprising truth that the spaces we crave are often tied to needs we have never fully named.

If you have ever walked into a place and felt something you could not explain, this episode will help you understand why certain spaces stay with you and what they might be saying about you.


About the Guest

Adrian Ramsay is Adrian Design Director at 22 International. A designer, connector, and adventurer, he is known for bringing emotional depth into the design process through ideas like the Emotional Floorplan and Land Whispering. His work blends creativity, story, land, and human experience to shape homes that feel deeply personal.


Connect with Adrian Ramsay:

Email: mailto:[email protected]

Instagram: Adrian Ramsay

LinkedIn: Adrian Ramsay

Facebook: Adrian Ramsay


Chapter:

00:00 The Journey of Design and Identity

03:29 Understanding Dyslexia and Its Impact on Design

05:47 Land Whispering: Connecting with Nature

08:17 The Emotional Connection to Home

10:57 Designing for Emotions and Personal Stories

20:42 Masculine and Feminine Energies in Design

30:20 The Importance of Personal Touch in Home Design

36:31 Understanding Emotional Value in Design

41:25 Nostalgia and Memory in Home Design

47:24 The Shift in Wealth and Home Ownership

55:18 Balancing Life's Plates: Career and Personal Growth

01:05:38 The Joy of Connection Through Design

01:09:58 Introduction.mp4